Understanding the Needs of HTA As a Market Access Tool

Understanding the Needs of HTA As a Market Access Tool
This webinar will cover key HTA considerations in the UK and EU for regulatory professionals planning their regulatory strategy for non-drug technologies.

 Available on demand (Originally presented in November 2020) 



Webinars photoIncreasingly healthtech companies are considering their HTA strategy earlier in development. This helps to optimise the data available to support their HTA and reimbursement strategy, thus ensuring the product can be made available to patients as quickly as possible and the company has a financially viable product.

This webinar will cover the key points to consider and share learning from the speaker’s experience drawn from a variety of products.

Learning objectives

After attending this webinar participants will: 
  • Understand HTA as part of a market access strategy
  • Learn about the types of evidence needed for HTA and the similarities and differences to evidence for regulatory approval
  • Be given hints and tips for success

Target Audience

  • Regulatory professionals with responsibility   for regulatory strategy
  • Experienced regulatory professionals who need to gain or further develop their understanding of HTA


Mark CampbellMark Campbell
Independent healthtech consultant

Mark Campbell is an independent consultant in evidence-focused value demonstration of health technologies. From 2010 to 2019, he was responsible for the leadership and development of NICE’s devices, diagnostics and digital evaluation programmes. Prior to that, he worked at Director level in a UK NHS payer organisation and was a member of NICE’s technology appraisal committee.

He originally qualified as a pharmacist, with experience in drug and poisons information services, medicines management and medicines utilisation research. Current special interests include evidence development and evaluation of digital health technologies (DHTs) and he was part of the group which developed the first evidence standards framework for DHTs.


 This course offers 1 CPD hours for successful completion. To learn why CPD is important visit our Lifelong Learning page

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