Understanding the needs of HTA as a Market Access Tool
Understanding the needs of HTA as a Market Access Tool

Original presentation date: 3 November 2020


Increasingly healthtech companies are considering their HTA strategy earlier in development. This helps to optimise the data available to support their HTA and reimbursement strategy, thus ensuring the product can be made available to patients as quickly as possible and the company has a financially viable product.

This webinar will cover the key points to consider and share learning from the speaker’s experience drawn from a variety of products.

Learning objectives

From this webinar you wil:

  • Understand HTA as part of a market access strategy
  • Learn about the types of evidence needed for HTA and the similarities and differences to evidence for regulatory approval
  • Be given hints and tips for success

Target audience

  • Regulatory professionals with responsibility for regulatory strategy
  • Experienced regulatory professionals who need to gain or further develop their understanding of HTA


Mark Campbell is an independent consultant in evidence-focused value demonstration of health technologies. From 2010 to 2019, he was responsible for the leadership and development of NICE’s devices, diagnostics and digital evaluation programmes. Prior to that, he worked at Director level in a UK NHS payer organisation and was a member of NICE’s technology appraisal committee.

He originally qualified as a pharmacist, with experience in drug and poisons information services, medicines management and medicines utilisation research. Current special interests include evidence development and evaluation of digital health technologies (DHTs) and he was part of the group which developed the first evidence standards framework for DHTs.


This course offers 1 CPD hour for successful completion, to learn about why CPD is important visit the Lifelong Learning page.


Members: £70+VAT

Non-members: £95+VAT


Once you have purchased the webinar, you will receive an email from topclass@topra.org with a link to the webinar within one hour. Once received, simply click on the link in the email to access the webinar. You will have access to the webinar for six months from the day of purchase. 
Please note, if you select the pay later option, you will not have access until payment has been cleared.

Terms and conditions

Please read the training terms and conditions before booking this webinar. By booking this webinar, you are agreeing to the terms and conditions.

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